think pink...

this month marks the 10th anniversary of ralph lauren's "pink pony" campaign for cancer care and prevention as a worldwide effort to aid in the early diagnosis and treatment of cancer...many have seen his iconic pink-colored polo player logo...at this point...it is not only seen on the classic polo...but on everything from cashmere sweaters to scented candles...and the best part...with 10% of the proceeds benefiting this fund...

i still remember the first ralph lauren polo i bought with the "pink pony"...i had never been much for touting brand names/logos on my clothes...but i loved the reason behind it...and i loved the big pony logo...i still have it...and still love it...

on the 10th anniversary...i love the quote on the ad campaigns by ralph lauren...

"breast cancer is not just a woman's issue - it affects all of us; the brothers, husbands, fathers, children, friends. pink pony is our effort in the fight against cancer"

october is breast cancer awareness month...what will you do to support this vital cause? think pink!
photo source